Prepared for MeetAlix · Confidential · 2026
SEO Growth Proposal

You pay $1,400 for every client you close.
Organic changes that math.

99% of your website traffic is people who already know you. Here's what it looks like when they don't — and how to reach them.

$0 Organic revenue today
20 Deals / month today
60 Deals / month goal
$400 CAC gap to close
Section 01

The CAC Gap

Every organic lead you close costs a fraction of a paid one. Here's what the math looks like as organic grows.

Scenario Organic mix Deals/mo Blended CAC
Today0% organic
100% paid · 0% organic
20
$1,400
Month 625% organic
75% paid · 25% organic
32
$1,100
Month 1235% organic
65% paid · 35% organic
50
$980
Goal state40% organic
60% paid · 40% organic
60
<$1,000
Your ads convert at $612 average CPA (from your actual Ads data). Your blended CAC is $1,400 because the rest — ops, overhead, sales — layers on top. Organic doesn't eliminate that overhead, but it shifts the acquisition cost line. Every organic client saves ~$612 vs a paid one.
Section 02

The Search Opportunity

These are the keywords your paid campaigns prove people use to find services like yours. You pay every time they click.

34,450/mo Searches for estate & probate help — just the 5 core terms. Long-tail adds 10×.
Keyword Volume KD $CPC
probate attorney20,00016$300
executor of estate12,00016$3
estate administration1,8008$15
estate settlement5002$35
how to settle an estate without a lawyer1501$80

KD = keyword difficulty (0–100). All five are low-difficulty. Source: Ahrefs US, May 2026.

Six content clusters. One content engine.

📋
Executor Guides
12K+/mo
🗺️
State Probate
50 states
🔧
DIY Settlement
150+/mo
💰
Bereavement Finance
2K+/mo
⚖️
vs Competitors
500+/mo
🤖
AI-Cited Answers
LLM traffic

The programmatic bet

One template × 50 state-specific probate guides = 50 pages, each targeting "[State] probate" keywords your competitors aren't ranking for. Every probate search in America becomes a potential MeetAlix touchpoint.

Verified SERP gap — May 2026

"How to settle an estate without a lawyer" — KD 1, $80 CPC. Results page: all .gov guides and law firm blogs. No estate settlement service ranks in the top 10. This one page could generate organic leads at a fraction of your current $612 Ads CPA.

Section 03

Where You Stand Today

Your paid campaigns prove which keywords convert. Your organic presence is effectively zero.

Top ad groups — monthly impressions
Keywords you pay $5–$20 per click to appear for. Source: Google Ads data.
Organic clicks — monthly (GSC)
All organic clicks, including brand-name searches. Source: Google Search Console, 16 months.
⚡
99% of your organic clicks are branded searches — people who already know MeetAlix typing your name. Of 6,638 organic clicks in 16 months, only 44 came from non-branded queries. You know which keywords convert. You're just paying every single time someone uses them.
Section 04

What's Blocking Growth

Five issues. Three are critical. All are fixable.

0
GA4 Key Events
No conversion tracking. Every dollar you spend on ads is unmeasured. SEO ROI is invisible. Fix this in week one or nothing downstream is provable.
236
Pages returning 404
Google crawled 236 URLs that no longer exist. That's crawl budget wasted on dead ends and potential link equity lost.
99%
Brand dependency
Of 6,638 organic clicks in 16 months, 99% are branded. Non-brand organic = 44 clicks total. There are effectively zero non-brand pages ranking.
0
BOFU pages ranking
No pages targeting "probate attorney", "executor of estate", or "estate settlement" rank in the top 100. Zero commercial intent coverage.
—
LLM citations: absent
ChatGPT, Perplexity, and Claude answer "estate settlement" questions daily. MeetAlix isn't in those answers. Estate = trust category. Citations are table stakes.
MeetAlix · Today
88
organic keywords
957
organic visits/mo
vs
ClearEstate · Your closest competitor
1,129
organic keywords
5,511
organic visits/mo

Source: Ahrefs, May 2026. ClearEstate has 12.8× more organic keywords and 5.8× more organic traffic.

Section 05

Our Strategy

Four pillars. In sequence. Nothing ships until tracking works.

01
Technical + Tracking
Fix GA4 key events. Redirect 236 dead URLs. Get every organic lead attribution tracked before anything else runs.
02
BOFU Content
Target the exact keywords converting in paid — "probate attorney", "executor of estate", "estate settlement". Own them organically. $300 CPC keywords with KD 16.
03
Programmatic Scale
One template × 50 states = 50 state-specific probate guides. Each targets "[State] probate" + situational variants. Competitors don't have this. You will.
04
AEO / LLM
Estate = highest-trust search category. Build for AI citation: structured FAQs, authoritative expert signals, answer-first formatting. Get cited where grieving families search first.
What Google's AI says for "estate settlement company" — verified May 2026
"estate settlement company"
Google now shows an AI Overview at position 1 for this query — before any organic results. The first organic result is Baird Trust (a bank). Position 6 is ClearEstate. Positions 2–5 and 7–10 are banks and trust companies. MeetAlix does not appear anywhere in the top 10.
BOFU gap confirmed by live SERP data
"How to settle an estate without a lawyer" — KD 1, $80 CPC. Every result is a .gov page or law firm blog. Zero estate settlement services rank. This is the exact page MeetAlix should own.
Section 06

30 / 90 / 180 Plan

Tracking fixed in week one. First organic leads in month three. CAC impact visible by month six.

MONTH 1 MONTHS 2–3 MONTHS 4–6 Foundation ✓ GA4 key events live ✓ 236 dead URLs redirected ✓ Full keyword map built ✓ Technical audit complete Nothing ships until tracking works. Build ✓ 10 BOFU pages live ✓ Paid→Organic bridge content ✓ DR + link building begins ✓ AEO schema layer deployed First rankings appear. Scale ✓ 50 state probate guides ✓ First organic leads tracked ✓ LLM citation monitoring ✓ CAC dashboard updated CAC impact visible.
Section 07

Investment & Projections

What you get, what it costs, and what the numbers look like as organic grows.

Service Monthly Deliverables Investment
Technical SEO + Tracking GA4 key events setup
404 redirect fixes
Monthly health audit		 TBD
BOFU Content 4 long-form pages/mo
Keyword targeting from paid data
Internal linking architecture		 TBD
Programmatic Scale State probate guide template
50-page rollout (months 2–3)
Ongoing update cycle		 TBD
AEO + Link Building LLM citation optimization
3–5 DR 40+ links/mo
Competitor citation analysis		 TBD
Total TBD

Pricing finalized based on scope discussion. The benchmark: every organic deal saves ~$612 vs a paid acquisition.

Organic leads + blended CAC over 12 months
Projection model based on 25% organic mix at month 6, 40% at month 12.
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